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I think about the competition of sports because unlike most industries, sports has the ability to narrow down the field to a few of the best. You can’t really do that outside of sports most of the time. Who is the smartest scientist? Who is the best non-profit leader? Who is the most talented [...]
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I’m sitting in a coffee shop in Nashville called Portland Brew. It’s a great little coffeeshop. In fact, this whole city is full of great little coffee shops (see my article on Crema). I’m only here because I could not find anywhere to park at another of my favorites, The Frothy Monkey (what a name, [...]
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Today’s businesses can price their products / services in a variety of ways. It’s no longer as simple as it used to be. Many online companies give away products for free to get you hooked. Take iTunes for example. There is always a free song to download on the site. Why? Why not. It does [...]
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Some of the best types of advertising draws on fear. For example, take magician Curt Anderson. Here’s a guy that gets tied up in a strait jacket, raised 70 feet in the air while upside down, and has to escape. See video here. Or entertainer Dan Meyer who swallows red hot swords on The History [...]
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By Gresham Hill, President Hiring a designer, photographer, or me as your consultant almost always comes down to cost. At least in today’s slow economy. In the past, company leaders could hire me over the phone with no paperwork. However, today, budgets are tight, and almost everyone has to get approval before they can invest [...]
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There’s nothing like writing a controversial blog to anger and upset my clientele. I think next week I’ll tackle Pro Life versus Pro Choice or maybe feminism. But for now… at least this week… Occupy Wall Street is the big news. Are you for it or against it? Are you a Tea Party advocate that [...]
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When people think of marketing, most do not think of it in terms of non-profits. Marketing has become a negative term synonymous with manipulation. Not only that, but marketing does not look great as a budget line item. And it’s a terrible appeal to new donors: “Can you give more so we can do more [...]
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We were not real up on our Labor Day knowledge so we turned to the most reliable source in the world for the answers… Wikipedia. Maybe you were wondering if the reason we have labor day is for the labor unions. You might be right. Or maybe you thought that people died and in reaction, [...]
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Worry can be the great motivator or the great procrastinator. For some, the fear of not being able to pay their bills or being rejected by their peers can motivate them to do good things. The problem with this is that life has to be dealing them a bad hand in order to motivate them [...]
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So I’m out for a nice lunch at one of the best places in Nashville: Capital Grille. I mean really nice. This is the kind of place where the chef grows all of their organic herbs and vegetables. TripAdvisor has it as the #1 place in Nashville as of this week. And while I’m not [...]
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