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Why would anyone come back to your fundraising event? I’ve found that executive directors can become too caught up in the plea for help and forget to think about growing their fundraisers each year. Here are a few “keys to growth” that should be a part of all of your fundraising events: Make it enjoyable [...]
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What can you learn from a BMX team? It turns out, you may learn a lot. And even though you will not likely see one of these guys walk into your next Executive luncheon as the keynote speaker, this group of tattooed young men have seen 219% growth in the first five months of 2012 [...]
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Our company has been busier than ever. Which is why I’ve been neglecting to update this blog. But that’s the irony. I consult with organizations to constantly remind them of the value of blogging, tweeting, and other social media. I tell them that it’s not something you do when you’re desperate but something you do [...]
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I think about the competition of sports because unlike most industries, sports has the ability to narrow down the field to a few of the best. You can’t really do that outside of sports most of the time. Who is the smartest scientist? Who is the best non-profit leader? Who is the most talented [...]
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I’m sitting in a coffee shop in Nashville called Portland Brew. It’s a great little coffeeshop. In fact, this whole city is full of great little coffee shops (see my article on Crema). I’m only here because I could not find anywhere to park at another of my favorites, The Frothy Monkey (what a name, [...]
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Today’s businesses can price their products / services in a variety of ways. It’s no longer as simple as it used to be. Many online companies give away products for free to get you hooked. Take iTunes for example. There is always a free song to download on the site. Why? Why not. It does [...]
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Some of the best types of advertising draws on fear. For example, take magician Curt Anderson. Here’s a guy that gets tied up in a strait jacket, raised 70 feet in the air while upside down, and has to escape. See video here. Or entertainer Dan Meyer who swallows red hot swords on The History [...]
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By Gresham Hill, President Hiring a designer, photographer, or me as your consultant almost always comes down to cost. At least in today’s slow economy. In the past, company leaders could hire me over the phone with no paperwork. However, today, budgets are tight, and almost everyone has to get approval before they can invest [...]
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There’s nothing like writing a controversial blog to anger and upset my clientele. I think next week I’ll tackle Pro Life versus Pro Choice or maybe feminism. But for now… at least this week… Occupy Wall Street is the big news. Are you for it or against it? Are you a Tea Party advocate that [...]
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When people think of marketing, most do not think of it in terms of non-profits. Marketing has become a negative term synonymous with manipulation. Not only that, but marketing does not look great as a budget line item. And it’s a terrible appeal to new donors: “Can you give more so we can do more [...]
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